CBS News has launched a free, 24-hour live streaming news service branded as CBS News 24/7 [1, 2].
The move represents a strategic shift to capture the growing market of cord-cutters and digital-first news consumers. By providing an always-on stream, the network aims to compete with both traditional cable news and emerging digital platforms.
The service offers a mix of breaking news, top stories, and original reporting [1, 2]. Content is drawn from both the CBS News network and its various local stations [1, 2]. This integration allows the network to scale its reporting from local beats to a global audience through a single digital pipeline.
Viewers can access the stream worldwide via the internet [1, 2, 3]. The service is available through the official CBS News website, a dedicated mobile app, and other third-party streaming platforms [1, 2, 3]. This multi-platform approach ensures the network remains accessible across different devices, and operating systems.
Executives said they designed the rebrand to expand the digital footprint of CBS News [2, 4]. The network is responding to a specific audience demand for on-demand, continuous news coverage that does not rely on a traditional cable subscription [2, 4].
By removing the paywall and the need for a cable provider, the network can reach a broader demographic. The 24/7 format allows for immediate pivots to breaking news events without waiting for a scheduled broadcast window [1, 2].
“CBS News has launched a free, 24-hour live streaming news service branded as CBS News 24/7.”
This transition signals the continued migration of legacy media toward 'FAST' (Free Ad-supported Streaming Television) models. By decoupling its news delivery from traditional broadcast schedules and cable bundles, CBS News is attempting to secure a permanent place in the digital ecosystem where news consumption is increasingly fragmented and instantaneous.
