CBS News has rebranded and expanded its live-streaming news service as "CBS News 24/7" to provide continuous, free coverage of breaking news [1].
This move reflects a broader industry shift toward digital-first consumption, allowing the network to reach a global audience without the barriers of traditional cable subscriptions. By offering around-the-clock access, the network aims to meet the increasing demand for immediate, streaming-based reporting.
The service is available globally through the internet, accessible via the official CBS News website, mobile applications, and various streaming platforms [1, 2]. The platform delivers a mix of breaking news and original reporting, operating on a 24/7 schedule [1].
"We're excited to bring around-the-clock news to viewers wherever they are," Susan Zirinsky, President of CBS News, said [1].
The rebranding and launch of the expanded service were first reported in March 2024 [1]. The network's digital presence emphasizes accessibility, with the official website stating that the service is free, live, and available 24/7 [2].
By removing paywalls and subscription requirements, CBS News 24/7 positions itself as a direct competitor to both traditional news networks and emerging independent digital outlets. The expansion allows the network to leverage its existing news-gathering infrastructure to feed a constant stream of content to a mobile-centric audience.
“CBS News 24/7 offers continuous, free, live coverage of breaking news and top stories.”
The transition to a free, 24/7 streaming model signals a strategic pivot for CBS News to capture younger audiences who have abandoned linear television. By prioritizing a global, ad-supported or free-to-access digital stream, the network is diversifying its distribution to ensure relevance in an era where news consumption is fragmented across multiple devices and platforms.
