A field report from TBS News Dig investigated why people gather at midnight in 24-hour coffee shops and Don Quijote discount stores [1].
This behavior highlights the reliance of specific social groups on around-the-clock infrastructure to maintain their livelihoods and social connections. As urban schedules diversify, these venues serve as essential hubs for those operating outside standard business hours.
The investigation identified several primary demographics that frequent these establishments during the late-night hours. Shift workers, students, and individuals who enjoy nightlife were among the patrons interviewed [1]. For many of these individuals, the availability of 24-hour services is a matter of necessity rather than choice.
Patrons said they seek out these venues for convenience after completing night shifts [1]. The report found that these locations provide a reliable environment for those who need a place to rest or eat when most of the city is asleep.
Beyond basic convenience, the report noted the role of social interaction. Some patrons use these spaces to socialize late at night [1]. The shared experience of being awake during the midnight hours creates a unique community within these commercial spaces.
Food choices also play a significant role in the appeal of these venues. The report specifically looked into why customers often order napolitan, a Japanese style of ketchup-based pasta, at 24-hour coffee shops [1]. The findings suggest that inexpensive comfort dishes like napolitan are readily available and appealing to the midnight crowd [1].
By observing the interactions at both a coffee shop and a Don Quijote store, the research illustrated how these businesses function as more than just retail or dining outlets. They act as safe harbors for a diverse cross-section of society that exists in the periphery of the traditional workday [1].
“These venues serve as essential hubs for those operating outside standard business hours.”
The persistence of 24-hour culture in Japan reflects a structural dependency on 'third places' for non-traditional workers. By providing affordable food and accessible spaces, these businesses mitigate the isolation of shift work and support the economic activity of the nighttime economy.



