Sheng Siong and Foodpanda will launch an on-demand grocery delivery service in Singapore on June 22, 2026 [1].
The partnership expands rapid delivery options for households, integrating one of the region's largest supermarket chains into a high-speed logistics network.
The new service will operate across 43 Sheng Siong outlets island-wide [1]. Customers can order more than 12,000 grocery items and essentials [2], with the platform promising delivery times of about an hour [1].
Foodpanda is leveraging this tie-up to build on existing growth in its grocery segment. The company has seen its grocery order frequency increase by seven percent since 2023 [3]. By adding Sheng Siong's extensive inventory, the platform aims to attract a broader customer base and increase the volume of daily orders.
To mark the launch, the companies are introducing a series of promotions. The partnership includes total giveaways valued at S$280,000 [4]. As part of these incentives, shoppers can access daily prizes totaling S$10,000 [4].
This collaboration allows Sheng Siong to digitize its reach without building its own last-mile delivery infrastructure. Meanwhile, Foodpanda gains a competitive edge by offering a massive catalog of essential goods that were previously unavailable for immediate delivery through its app.
“The new service will operate across 43 Sheng Siong outlets island-wide.”
This partnership reflects a shift toward 'q-commerce' or quick commerce in Singapore, where the focus is moving from scheduled weekly grocery deliveries to immediate, on-demand fulfillment. By combining Sheng Siong's physical footprint with Foodpanda's courier network, the companies are attempting to capture the impulse-buy and emergency-need markets, putting pressure on traditional supermarkets to accelerate their own digital transformation.
