TVN Chile released episode 33 [1] of its sports program "Hay Zoom" on Friday, June 19, 2026 [2].
The broadcast represents a shift in sports media by integrating professional journalism with the influence of digital content creators. This hybrid approach aims to capture a broader audience by covering events both on and off the field during the national tournament.
According to TVN Chile, the program aired starting at 3 p.m. [3]. The network utilizes its YouTube channel and other digital platforms to distribute the content, ensuring accessibility for viewers who prefer online streaming over traditional television.
"Este viernes 19 de junio, a partir de las 15:00 horas vive un nuevo episodio del programa deportivo: 'Hay Zoom'," TVN Chile said [4].
This specific episode, Capítulo 33 [1], focuses on the ongoing national tournament. The production strategy combines the resources of TVN's established sports area with the agility of digital creators to provide a comprehensive view of the competition. By focusing on narratives outside the lines of play, the show attempts to humanize the athletes and the tournament experience.
The integration of digital creators allows the network to tap into niche communities and social media trends in real time. This strategy reflects a wider trend in sports broadcasting where traditional networks compete with independent streamers for viewership. The result is a format that prioritizes rapid delivery, and personality-driven commentary, alongside standard match analysis.
TVN Chile continues to use its digital ecosystem to expand the reach of the "Hay Zoom" series, targeting a demographic that consumes sports content in short-form and interactive formats.
“The program blends traditional sports reporting with digital creators.”
The collaboration between legacy media and digital creators indicates a strategic pivot toward 'convergent media.' By blending these two worlds, TVN Chile is attempting to mitigate the loss of traditional linear television audiences by adopting the storytelling style of the creator economy, effectively turning a sports broadcast into a multi-platform digital event.
