Aaj Tak is revamping its prime-time news show "Black & White" to be hosted by Anjana Om Kashyap and her AI-generated clone [1, 2].
The move represents a significant shift in Indian broadcast journalism by integrating synthetic media into a flagship news slot. The network aims to refresh its prime-time lineup and strengthen viewership following the departure of senior journalist Sudhir Chaudhary [2].
The program is scheduled to air at nine PM [1]. Based in New Delhi, the production will feature Kashyap working alongside a digital replica of herself to deliver news content [1].
This transition comes as the network seeks to stabilize its audience numbers after a high-profile exit from its reporting team. The use of an AI clone allows the network to experiment with presentation styles while maintaining the brand identity of one of its most prominent anchors [2].
While the network has not detailed the specific technical capabilities of the clone, the integration of AI in this capacity marks a new phase for the channel's digital strategy. The revamp is intended to modernize the delivery of the "Black & White" program as it competes for prime-time dominance in the Indian market [1, 2].
“Aaj Tak is revamping its prime-time news show "Black & White" to be hosted by Anjana Om Kashyap and her AI-generated clone.”
The adoption of AI clones in prime-time news suggests a move toward hybrid broadcasting where human anchors leverage synthetic versions of themselves to increase efficiency or visual appeal. By deploying this technology specifically after the exit of a major personality like Sudhir Chaudhary, Aaj Tak is testing whether technological innovation can offset the loss of established star power in the competitive Indian news landscape.
