Three employees of Onward Holdings died after returning to their store to retrieve valuables before an explosion at Aeon Mall Kumamoto [1].
The incident highlights critical failures in emergency evacuation protocols and the dangers of re-entering unstable structures during disaster scenarios.
According to company reports, all staff members had initially evacuated the premises at 4:33 p.m. on July 28 [3]. However, a phone call occurred at 5:19 p.m. regarding the retrieval of personal valuables [3]. An employee asked, "I was able to return to the store to get my valuables, is there anything I need to do?" [1].
Onward Holdings said it urged the returning employees to evacuate. The final communication from the staff occurred at 5:36 p.m., stating they were just leaving the store [2]. An explosion occurred approximately 14 minutes later, at roughly 5:50 p.m., killing the three employees [1, 2].
The explosion followed a seismic event that reached a maximum intensity of seven [4]. While Onward Holdings confirmed the deaths of its three staff members [1], other reports indicate a total of seven people died at Aeon Mall Kumamoto [5].
Onward Holdings acknowledged that the tragedy resulted from employees returning to the store and a lack of thorough emergency guidance from the company. A spokesperson for Onward Holdings said the company is deeply reflecting on the fact that "guidance on ensuring personal safety was inadequate" [1].
“Three employees of Onward Holdings died after returning to their store to retrieve valuables”
This event underscores the lethal risk of 're-entry' during disaster evacuations, where individuals return to danger zones for non-essential items. The admission by Onward Holdings regarding inadequate safety guidance suggests a systemic failure in corporate training that may lead to stricter regulatory oversight of employee safety protocols in Japanese retail environments.


