British citizens are reporting increased feelings of regret and calling for a return to the European Union 10 years after the Brexit referendum [1].

This shift in public sentiment suggests a growing disconnect between the promises made by the leave campaign and the actual socio-economic outcomes experienced by the UK population since the split.

The original referendum to leave the European Union took place on June 23, 2016 [1]. Following years of political negotiation, the United Kingdom officially separated from the bloc in January 2020 [1].

Recent polling data indicates that the primary drivers of the original leave campaign — specifically migration, trade, and the economy — have not materialized as expected [2]. These three pillars were central to the argument that the UK would be more prosperous and sovereign outside of the EU's regulatory framework.

Instead, the failure to meet these expectations has led to a rise in calls for the country to rejoin the union [2]. The sentiment is driven by a perceived decline in economic stability, and the complexities of new trade barriers that emerged after the official exit.

While the political landscape remains divided, the trend in surveys shows a movement toward reconsidering the relationship with Europe [2]. The desire to return is largely linked to the hope of restoring seamless trade, and addressing the economic volatility that has persisted since the 2020 departure [1].

British citizens are reporting increased feelings of regret.

The growing appetite for rejoining the EU reflects a critical reassessment of the 'Global Britain' strategy. By failing to deliver the promised improvements in trade and migration control, the post-Brexit era has created a political opening for pro-EU sentiment to move from a minority position to a broader public demand for systemic change.