Zevia PBC appointed board director Alexandre Ruberti as its new President and Chief Executive Officer following the resignation of Amy Taylor.

This leadership transition marks a shift in the company's executive management as it navigates the competitive U.S. beverage market. The move follows the departure of a longtime leader to a high-profile role in professional sports.

Ruberti stepped into the role after Taylor resigned from the soft-drinks firm to become the CEO of Angel City Football Club, a team in the National Women’s Soccer League [1]. The transition ensures continuity in leadership by promoting an existing member of the company's governing body.

Ruberti is already familiar with the company's internal operations and strategic goals. He joined the Zevia board of directors in August 2024 [3], a tenure that provided him with direct oversight of the company's trajectory before his appointment to the top executive post.

Zevia, a U.S.-based company, focuses on providing alternative soft-drink options. The appointment of Ruberti comes as the firm seeks to maintain its market position while transitioning from Taylor's leadership style to a new administrative era [1], [2].

The company did not provide further details regarding the specific terms of Ruberti's appointment or the immediate strategic changes expected under his tenure. However, the move from the board to the CEO office is a common corporate strategy to minimize instability during executive turnover [3].

“Zevia PBC appointed board director Alexandre Ruberti as its new President and Chief Executive Officer.”

The appointment of an internal board member to the CEO position typically signals a desire for stability and a continuation of existing corporate strategy. By selecting Ruberti, Zevia avoids the risks associated with an external hire while allowing Amy Taylor to transition into the sports management sector.