The power-pop band 2nd Grade has released its latest album, ‘Cellophane Girls,’ and announced a new label affiliation with Double Double Whammy.
This release marks a strategic shift for the group as they formalize their partnership with the label. The move ensures a consistent platform for the band to distribute its specific brand of power-pop to a wider audience.
The group consists of members Peter Gill, Catherine Dwyer, Lucas Knapp, and Michael Cormier-O'Leary [1]. According to reports, the band has spent 10 years releasing albums [2]. This decade of activity has established the group as a steady presence in the indie music scene.
Double Double Whammy has served as the label for the last two albums released by the band [1]. The current partnership aims to keep the group "cranking out consistently delightful power-pop albums," a description used by the group's representatives [1].
Peter Gill said the goal is to continue producing "consistently delightful power-pop albums" [1]. The bandmates have returned to the public eye to reveal this new label affiliation and the accompanying record [1].
‘Cellophane Girls’ arrives as the latest entry in the band's discography. The album continues the melodic traditions the group has cultivated since its inception.
“"consistently delightful power-pop albums"”
The formalization of the partnership with Double Double Whammy suggests a desire for stability in the band's distribution and marketing. By aligning with a label that has handled their previous two projects, 2nd Grade is leveraging an existing relationship to maintain its output cadence in the power-pop genre.
