General producer Yasushi Akimoto has launched the Cloud ten THEATER at DiverCity Tokyo Plaza to support the Theater Boys project [1].
The opening of the dedicated venue marks a strategic expansion for the "Cloud ten" project, emphasizing a transition from training to public performance. By establishing a physical hub in Tokyo, the project aims to cultivate a new generation of male idols through consistent stage experience.
During the announcement, Akimoto discussed the specific traits necessary for an artist to achieve stardom. He said that technical proficiency in singing is not the sole requirement for success, suggesting that a "plus alpha" element is essential [1]. This intangible quality, according to Akimoto, is what allows a performer to leave a lasting impression on an audience [1].
To illustrate this point, Akimoto compared technical perfection to a high-end hotel following a strict recipe for ramen, noting that a street stall's version can often taste better despite lacking formal precision [1]. He said that he often listens for performers who may be technically unskilled but possess a unique quality that captures interest [1].
The new facility serves as the home for the project's debut performance, titled "We’re Cloud ten" [1]. The theater is designed to provide a space where performers can develop their individualities, while engaging directly with fans in a live setting [1].
"Singing well is surely not just about that. I think there is a plus alpha," Akimoto said [1].
“"Singing well is surely not just about that. I think there is a plus alpha."”
Akimoto's focus on 'plus alpha' over technical perfection suggests a continued industry trend in Japan toward prioritizing authenticity and 'character' over traditional polish. The establishment of a dedicated theater for the Cloud ten project indicates a commitment to the 'theater-based' growth model, where idols are developed through iterative live performances rather than immediate mass-media exposure.
