The WNBA expansion team in Ohio will be called the Cleveland Sirens, officials said Tuesday [2].
The branding reveal marks a critical step in the league's growth strategy as it integrates new markets into its professional ecosystem. By establishing a distinct identity now, the franchise can begin building a fan base and commercial partnerships long before the first tip-off.
Rock Entertainment Group, the ownership entity represented by Grant Gilbert and Allison Howard, unveiled the name and visual branding at Rocket Arena in Cleveland [1, 3]. The decision to use "Sirens" seeks to create a unique identity rooted in Greek mythology [4]. This choice differentiates the new team from the "Rockers" name, though the organization said the branding still honors local basketball heritage [4, 5].
While the branding is now public, the team will not take the court immediately. The expansion franchise is scheduled to begin official play in the 2028 WNBA season [1].
The announcement on Aug. 4, 2026, serves as the official launch of the team's public image [2]. The event at Rocket Arena highlighted the venue's role as the future home for the Sirens, anchoring the team in a city with a deep sporting history [1, 3].
Ownership officials said the branding reflects a desire for a bold presence in the league. The transition from the conceptual phase to a named entity allows the front office to move forward with marketing and community engagement efforts across the U.S., as the 2028 start date approaches [1, 4].
“The expansion team will begin play in the 2028 WNBA season”
The selection of the 'Sirens' name represents a strategic pivot away from generic local naming conventions toward a thematic identity. By announcing the branding two years before the 2028 debut, the WNBA and Rock Entertainment Group are leveraging a long-lead marketing window to maximize merchandise sales and season ticket deposits, reflecting a more corporate, long-term approach to league expansion.
