Selena Gomez sings in Spanish with her husband Benny Blanco in his new music video for the song "Te Olvido (La La)" [1, 2].
The collaboration marks a visible intersection of the couple's personal and professional lives while highlighting the growing influence of Spanish-language music in the U.S. market [2].
Filmed in Los Angeles, California, the music video serves as a tribute to the city's diverse landscape [1, 2]. The project is described as a love letter to Mexican-American culture, utilizing a cumbia-inspired sound to bridge different musical traditions [2].
Gomez returns to singing in Spanish for the track, appearing alongside Blanco and artist Becky G [2]. The production focuses on the cultural vibrancy of the Los Angeles area, blending musical performance with imagery of the local community [1, 2].
By incorporating cumbia elements, Blanco and Gomez lean into a specific regional Latin American style that has seen a resurgence in global popularity [2]. The video emphasizes a commitment to showcasing Latin American heritage within a contemporary pop context [1, 2].
“The video serves as a love letter to Mexican-American culture”
This collaboration signals a strategic embrace of the Latin music market by high-profile U.S. artists. By blending cumbia rhythms with a Los Angeles setting, the project leverages the cultural identity of the Mexican-American community to expand the song's appeal across both English and Spanish-speaking audiences.
