Amelia Dimoldenberg is launching a two-day interactive live event in London to celebrate the 10-year anniversary of her series, Chicken Shop Date [1], [4].
The initiative combines a public celebration of the show's decade-long run with a commitment to professional development for new talent. By linking a high-profile anniversary event with educational outreach, Dimoldenberg is leveraging her digital influence to create tangible career paths for aspiring media professionals.
Alongside the anniversary event, Dimoldenberg announced the launch of the second year of the Dimz Inc. Academy [1], [2]. The academy serves as a mentorship programme designed to provide apprenticeships, and opportunities for young creatives [1], [2]. The programme aims to bridge the gap between content creation and professional industry standards by offering direct guidance to the next generation of creators.
During a recent interview with the BBC, the 32-year-old creator discussed the future direction of her series [2], [3]. While the show has evolved over 10 years [1], Dimoldenberg continues to select guests based on specific creative criteria. She said she would not invite Andy Burnham to the show because it would feel like a political stunt [5].
Dimoldenberg also looked forward to upcoming high-profile collaborations. She said she is excited to bring Conan O'Brien onto Chicken Shop Date ahead of the 2026 Oscars [5].
The two-day event in London is expected to be an interactive experience for fans [4]. This move marks a transition from purely digital content to experiential marketing, allowing the audience to engage with the brand in a physical space. The combination of the event and the academy reflects a broader strategy to institutionalize her brand beyond short-form video clips.
“Amelia Dimoldenberg is launching a two-day interactive live event in London”
Dimoldenberg's shift from a niche YouTube series to a structured academy and large-scale live events indicates the professionalization of the 'creator economy.' By establishing the Dimz Inc. Academy, she is moving beyond content production into talent incubation, effectively turning her personal brand into a formal pipeline for the creative industries in the UK.
