Actor Mio Imada recently traveled to Jakarta, Indonesia, to film a corporate commercial for Hankyu Hanshin Properties [1, 2].
The project marks a significant international venture for the company, utilizing Imada's presence to bridge the connection between the brand and a global audience. Her visit focused on showcasing the city and engaging with the local community.
Imada described her first trip to the capital as a highly anticipated experience. "Jakarta was my first time, so I was very excited," Imada said [1].
During the production of the commercial, titled "To a City of People and Connections," Imada spent time interacting with residents of the city. These interactions were a central part of her experience while on location. "Being able to actually interact with the local people made for a very enjoyable shoot," Imada said [1].
Beyond the filming requirements, Imada sought to immerse herself in Indonesian culture and gastronomy. She specifically highlighted her experience tasting authentic nasi goreng for the first time during her stay. "I had authentic nasi goreng for the first time. It was very delicious," Imada said [1].
The commercial highlights the expansion of Hankyu Hanshin Properties and its vision for connectivity in overseas markets [2]. Imada's participation serves as the face of this initiative, blending corporate messaging with personal travel experiences in the heart of Southeast Asia.
“"Jakarta was my first time, so I was very excited,"”
This collaboration reflects a broader trend of Japanese corporations using high-profile celebrity ambassadors to soften the image of international business expansion. By focusing on cultural exchange and local cuisine, the campaign emphasizes human connection over corporate infrastructure, aiming to build brand affinity in the Indonesian market.
