Prime Minister Narendra Modi launched the 'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan' to inspire Indian youth to avoid substance abuse.
The initiative seeks to create a drug-free society by mobilizing the younger generation. By targeting substance abuse, the government aims to build a healthier and stronger foundation for the nation's development goals.
This nationwide Jan Bhagidari campaign is designed to operate over a duration of 100 weeks [1]. The program focuses on community participation to discourage the use of drugs and harmful substances among students and young adults.
According to official targets, the campaign intends to engage more than one crore, or 10 million, young people [1]. These efforts will be deployed across nearly 10,000 locations throughout India [1].
The program is part of a broader strategy to empower youth for a 'Viksit Bharat' — a developed India. By removing the barrier of addiction, the administration said the youth will be better positioned to contribute to the country's economic and social growth.
The campaign emphasizes a collective social responsibility. It encourages youth to reject drug use not only for personal health but as a contribution to the national interest.
“The campaign intends to engage more than one crore, or 10 million, young people.”
The launch of this campaign signals a shift toward a community-led public health approach to addiction in India. By framing drug abstinence as a prerequisite for a 'developed India,' the government is linking individual health outcomes directly to national economic productivity and geopolitical strength.
