Rashtriya Swayamsevak Sangh chief Mohan Bhagwat used the viral slang phrase “clock it” while addressing Gen Z and Gen Alpha youth in Mumbai [1].
The interaction marks a strategic effort by the RSS to engage younger generations in national discourse. By adopting contemporary language and platforms, the organization aims to ensure that youth voices lead conversations regarding the future of the country [2].
Bhagwat spoke at the Nita Mukesh Ambani Cultural Centre (NMACC) on Aug. 6, 2024 [1]. The event was designed as a dialogue between the RSS leadership and members of the youngest demographics, including those born into Gen Z and Gen Alpha [1].
During the conference, Bhagwat encouraged young people to take an active role in shaping the nation's trajectory [2]. The use of the phrase “clock it” — a term often used in digital spaces to mean noticing or recognizing something — was a central point of the interaction, signaling an attempt to bridge the cultural gap between traditional leadership and digital natives [1].
Organizers said the goal of the meet was to encourage Gen Z and Gen Alpha to lead dialogue [2]. The RSS chief focused on the importance of youth participation in the social and political fabric of India, emphasizing a need for open communication between generations [2].
While some reports indicated related activities in Chhatrapati Sambhajinagar on Aug. 4, the primary interaction with Gen Z and Gen Alpha occurred in Mumbai on Aug. 6, 2024 [1].
“Mohan Bhagwat used the viral slang phrase “clock it” while addressing Gen Z and Gen Alpha youth.”
This outreach represents a calculated shift in communication strategy by the RSS to maintain relevance among digital natives. By incorporating Gen Z vernacular and hosting events at high-profile venues like the NMACC, the organization is attempting to pivot from traditional recruitment methods toward a more culturally integrated approach to youth engagement.
