The Indian Hotels Company Limited (IHCL) aims to grow its wellness business to more than Rs 1,000 crore [1] within 10 years [1].
This strategic pivot reflects a broader effort to position India as a premier global tourism destination. By integrating high-value wellness services into its hospitality portfolio, IHCL intends to capture the growing demand for sustainable and health-focused travel.
Puneet Chhatwal, Managing Director and Chief Executive Officer of IHCL, said this vision is part of a plan to drive sustainable growth in the national hospitality sector [1]. The company is moving toward this goal through targeted expansions and acquisitions of specialized brands.
As part of this expansion, IHCL has acquired a 51% stake [1] in Sparsh Infratech Private Ltd, the company that owns the Atmantan wellness brand [1]. This acquisition allows the hotel giant to leverage established expertise in the wellness space to scale its offerings.
"I see our wellness business at Rs 1,000 crore plus in 10 years," Chhatwal said [1].
Chhatwal said the strategy focuses on enhancing the value proposition for travelers seeking more than traditional lodging. By combining luxury hospitality with specialized wellness treatments, IHCL seeks to increase the average spend per visitor, and attract a more diverse international clientele.
“"I see our wellness business at Rs 1,000 crore plus in 10 years."”
IHCL's aggressive investment in the wellness sector signals a shift in the Indian hospitality market toward 'experiential' luxury. By acquiring a majority stake in a specialized brand like Atmantan, the company is diversifying its revenue streams beyond room rentals and dining, betting that wellness tourism will become a primary driver of high-value international arrivals to India.
