Prime Minister Narendra Modi launched the Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan, a nationwide anti-drug campaign, on Sunday [1].

The initiative seeks to mobilize India's youth to lead a drug-free life to ensure the nation's future development. By targeting Gen-Z and other young demographics, the government aims to curb addiction rates that threaten the human capital necessary for a developed India.

The campaign is designed as a 100-week drive [1]. This extended timeframe suggests a long-term commitment to systemic change rather than a short-term awareness push. The program focuses on protecting young people from the dangers of substance abuse and encouraging them to pledge a life free of drugs [2].

Modi said that youth power is key to the mission of a developed India [3]. The drive is intended to create a drug-free environment across the country, utilizing youth engagement to drive the national agenda [2].

Officials said the launch took place in New Delhi, marking the start of a coordinated effort to reach students and young professionals across various states [1]. The strategy emphasizes the link between individual health and national prosperity, positioning a drug-free youth population as a prerequisite for economic and social growth [3].

While some reports vary slightly on the exact naming of the campaign, the core objective remains the mobilization of the younger generation against narcotics [1], [2]. The government intends for this drive to serve as a comprehensive shield for the youth against the growing threat of drug addiction [2].

“The drive will run for 100 weeks.”

This campaign signals a shift toward viewing drug addiction not just as a public health crisis, but as a strategic barrier to India's goal of becoming a developed nation. By framing the 'Nasha Mukt' (drug-free) initiative within the 'Viksit Bharat' (developed India) vision, the government is linking national productivity directly to the sobriety and health of its youngest citizens.