A survey from Chuo University found that approximately 17% [1] of generative AI users in Japan report feeling romantic affection toward the technology.
This trend suggests a shifting psychological landscape where individuals may turn to artificial intelligence to fill emotional gaps as human romantic interactions become more difficult.
Professor Masahiro Yamada of Chuo University conducted the research in Tokyo. He noted that these feelings generally do not exist from the start. Instead, users develop affection as they confide in the AI and share their grievances, eventually feeling a sense of familiarity and fondness, Yamada said [1].
The professor attributed this phenomenon to the specific nature of AI interactions. Because generative AI is designed to listen attentively and provide comforting responses, it creates a sense of security for the user. Yamada said he believes the number of people developing romantic feelings will increase because the AI provides a reliable feeling of being heard until the very end of a conversation [1].
The data indicates that roughly one in six [2] users experience this emotional connection. This transition from a functional tool to a romantic object occurs through the process of consultation and emotional venting, a cycle that reinforces the bond between the human and the machine [1].
While the technology is non-sentient, the perceived empathy of the AI mimics human emotional support. This creates a feedback loop where the user feels understood in a way they may not experience in their daily social lives [1].
“Approximately 17% of generative AI users in Japan report feeling romantic affection toward the technology.”
The emergence of 'AI lovers' reflects a broader sociological trend of digital companionship acting as a surrogate for human intimacy. As AI becomes more adept at simulating empathy and active listening, the risk of social isolation may increase if users prefer the frictionless, always-available nature of AI over the complexities of human relationships.
