NBC News NOW launched a new weekday streaming program titled “Current” on Aug. 3, 2026 [1], anchored by chief business correspondent Christine Romans [2].
The move represents a strategic effort by NBC News to increase the "voltage" of its streaming operations [3]. By adding a dedicated daytime program, the network aims to capture a larger share of the digital news audience, and provide more consistent coverage throughout the business week [3].
“Current” is designed as a two-hour program [4]. The show will air on the NBC News NOW streaming platform, moving the network's business and news analysis into a more flexible, online-first format [2].
Romans, who serves as the network's chief business correspondent, will lead the program's coverage [2]. The expansion of the streaming lineup comes as traditional cable news viewership continues to shift toward on-demand and digital platforms [3].
This new addition to the schedule allows NBC News to leverage Romans' expertise in business and economics within a dedicated time slot [2]. The program is scheduled to run every weekday, providing a consistent anchor for the platform's daytime offerings [1].
“NBC News aims to add “voltage” to its streaming efforts.”
The launch of 'Current' signals a broader industry shift where legacy news organizations are prioritizing streaming-first content over traditional linear broadcasts. By dedicating a two-hour block to a specialized correspondent like Christine Romans, NBC News is attempting to build a loyal digital audience through consistent, high-frequency programming rather than relying solely on breaking news alerts.
