Ali Fazal and Sonali Bendre star in the new series "Raakh," which premieres on Prime Video in June 2026 [1].

The release marks a significant collaboration between major streaming and music platforms, blending a narrative series with a comprehensive auditory experience. By launching the project across both video and audio channels, the creators are targeting a wider audience through simultaneous entertainment streams.

While the project is identified as a Prime Video series, it also exists as a music album and jukebox released via Sony Music India [2]. This dual format allows the production to showcase a variety of musical styles and compositions that complement the on-screen storytelling. The jukebox features contributions from several artists, including Parth Pandya, Night Song, B Prasanna, and Ajay Jayanthi [2].

Additional musical contributions for the project were provided by Shalom Benjamin, Raghav, and Arjun [2]. The integration of these artists suggests a diverse sonic palette designed to enhance the atmospheric elements of the series. The series is slated for its official premiere during June 2026 [1].

The distribution strategy leverages the reach of the Prime Video streaming platform for the episodic content while using Sony Music India's YouTube channel to disseminate the soundtrack [1, 2]. This approach ensures that the music can gain independent traction as a standalone product while driving viewers toward the primary series.

“Ali Fazal and Sonali Bendre star in the new series 'Raakh'”

The simultaneous release of a series and a dedicated jukebox reflects a growing trend in the Indian entertainment market to treat soundtracks as primary promotional vehicles. By treating the music as a standalone product via Sony Music India, the production creates multiple entry points for the audience, potentially increasing the series' visibility before and after its premiere.