The South Korean musical community is celebrating the 60th anniversary of Korean original musicals with industry events in Seoul and a Broadway lead role [1].
These milestones signal the transition of the domestic musical scene from a local interest to an internationally recognized genre with expanding global market reach.
Thousands of domestic and international musical professionals gathered in Seoul for the sixth edition of the international musical market [2, 3]. The event aims to promote the Seoul market as a hub for musical exchange and to showcase the growth of original Korean productions [1]. Among the key figures involved in the community are director Ko Kim-min-gi and actor Kim Jun-su [1].
Industry recognition has also expanded through the creation of a new dedicated musical category at the Baeksang Arts Awards. Actor Kim Jun-su, who attended the event, said that he had previously only watched the awards on television [4].
"I am happy just to be able to be here with so many stars, thanks to the newly established musical section," Kim said [4].
The growth of the sector is further highlighted by a Korean actor securing a lead role in a Broadway production in New York [2]. This achievement marks a significant step in the export of Korean performing arts talent to the U.S. stage [2].
Organizers said that the anniversary celebrations are intended to highlight new opportunities for overseas market participation and the continued evolution of the craft [1].
“The South Korean musical community is celebrating the 60th anniversary of Korean original musicals.”
The convergence of a 60-year institutional anniversary, the establishment of formal award categories, and a Broadway lead role indicates that South Korean musicals are following the 'Hallyu' trajectory of K-pop and K-drama. By institutionalizing the genre through a dedicated international market in Seoul, Korea is attempting to shift from being a consumer of Western musical theater to a primary exporter of original intellectual property and talent.


