Prime Minister Narendra Modi launched the 'Nasha Mukt Yuva for Viksit Bharat' campaign on Aug. 2, 2026, to promote a drug-free youth population [1, 2].

The initiative, also known as the 'Sankalp Abhiyan,' seeks to ensure that India's youth remain healthy and confident. This is presented as a necessary step toward achieving the goal of a 'Viksit Bharat,' or developed India, by 2047 [1, 2].

During the launch on Sunday, the prime minister said he addressed more than 10 million youth [1]. The campaign is designed to combat addiction through a combination of science and spiritual strength to safeguard the next generation from substance abuse [2].

The program will implement awareness activities spanning 100 weeks [2]. These efforts aim to create a sustainable cultural shift against drug use by engaging students, and young adults across the country [1, 2].

Modi said that the ability of the youth to resist addiction is critical for the nation's progress. By removing the burden of drug dependency, the government intends to unlock the full potential of the workforce needed for the 2047 development target [1].

The campaign encourages participants to take a pledge against drug use, framing the struggle against addiction as a patriotic duty to the state [2].

“The campaign is designed to combat addiction through a combination of science and spiritual strength.”

The launch of the Nasha Mukt Yuva campaign signals a strategic link between public health and national economic goals. By framing drug addiction as an obstacle to the 'Viksit Bharat 2047' vision, the Indian government is treating youth wellness not just as a medical issue, but as a prerequisite for geopolitical and economic development.