The Regina Pats Hockey Club has reduced ticket prices and created a new family zone for the upcoming 2026-27 season [1, 2].
These changes aim to increase game-day attendance and overall revenue by making the sport more accessible to local residents. By lowering the barrier to entry, the club hopes to fill the Brandt Centre in Regina, Saskatchewan [2, 3].
Some ticket prices are being reduced by 50 percent [4]. The club is implementing these cuts in the hopes of getting more fans inside the venue [5]. This strategy coincides with the introduction of new season ticket holder perks designed to reward long-term loyalty [6].
Officials said the new ticket options are intended to fill the barn on game days [5]. The move comes as the team looks to maximize the utility of its facilities within the Real District. A representative named Davis said Brandt will soon control virtually everything affecting its WHL franchise inside that area [7].
Financial figures associated with the team's operations include values ranging from $10 million to $40 million [8]. The club believes that slashing prices now will lead to a more sustainable financial future through increased volume, and fan engagement [3].
The family zone is a central part of the new strategy to attract younger demographics and parents. By designating a specific area for families, the team is attempting to create a more welcoming atmosphere for new supporters to enter the WHL ecosystem [1, 2].
“Some ticket prices are being reduced by 50 percent”
The Regina Pats are pivoting toward a volume-based revenue model. By aggressively cutting prices and targeting families, the organization is prioritizing market share and atmosphere over high per-ticket margins. This move reflects a broader trend in sports management where maximizing venue occupancy is seen as a primary driver for ancillary revenue and long-term brand loyalty.
